Negative Campaigning
Everyone knows that politicians lie and cheat their way to the top. “Playing politics” is an acceptable accuse for some decisions that politicians make. I myself have rationalized the actions of politicians by saying that if they didn’t “play politics,” they wouldn’t win. However, once you start “mudslinging” or running a negative campaign, you may be taking your politics too far. It is common these days to run a negative campaign; finding the fault of another candidate and showing them to the public is an important part of politics. In many cases this is an appropriate form of campaigning, but when do we know when we have taken it too far?
Negative campaigning has existed almost as long as politics, but it really came to light in Lyndon B. Johnson’s presidential campaigning in the form of a commercial implying that his opponent, Barry Goldwater, would start nuclear war. Another notable ad was the Willie Horton ad used by George H. W. Bush in his campaign against Micheal Dukakis in 1988. This ad implied that Dukakis was soft on crime because he supposedly let a known rapist have weekend passes from jail, which turned out to be false. With new technological developments, politicians were able to make “robocalls” which are where a voice recording calls your home and asks if you would vote for candidate X if they did X. For example, you may get a call that asks you if you would vote for said candidate if they beat their wife. The candidate may or may not beat their wife, and they didn’t say that they did, they just implied it. An notable example happened in the 2000 republican primaries when George W. Bush used robocalls against John McCain, causing him to lose South Carolina. These robocalls asked “would you vote for John McCain if you knew he had an illegitimate black child?” McCain’s wife had adopted a little girl from Bangladesh and using these images of the family, George W. Bush twisted the truth to try to win the nomination. After McCain’s loss, McCain swore he would never use robocalls in any of his campaigns. However, in the 2008 campaign against Barack Obama, McCain used robocalls to further tie the democratic candidate with William Ayers, a “terrorist” with whom Obama had no connection.
What was shown to us in this last election is that people aren’t buying the negative campaign ads anymore. Everyone should be thankful that the American population is smart enough now to see through ads like these. Hopefully this will be the start of a new age of politics; honest and upstanding!
Well, I can dream!